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Journal of Information and Organizational Sciences

Mobile terminal devices and mobile networks enable mass customization for individual customers, and pursuant to this mobile marketing represent the last stage of segmentation leading up to the individually customized marketing, i.e. „one on one marketing“. Mobile marketing refers to using an interactive wireless medium with purpose of providing customers with personal information, having time and location dimension, promoting goods, services and ideas, thus generating value for all stakeholders. On one hand, mobile medium has completely transformed present day notion of marketing campaigns and opened up a range of new opportunities for advertisers, and on the other hand it put new challenges before companies whose CRM and KM systems are not well adapted to new requirements of mobile marketing. This article attempts to answer the question on how to successfully run mobile marketing campaigns, while using tools and knowledge provided by Knowledge Management and Customer Relationship Management. 2011/02/15 - 11:40

The influence of certain factors on the organizational components has been in researchers' focus for years, together with their impact on the overall organizational efficiency. Traditional view commonly divided the factors on internal and external ones, which became improper in modern conditions. With contemporary division on structural and contextual factors, as a specific determinant we have to extract information and communication technology (ICT) which impacts elements of structural and contextual dimension in every organization. Therefore it is becoming generic factor which cannot be classified into one of these groups. In this research, we observed impact of ICT on organizational elements of public administrations offices on the case of the Varaždin County. Results show that this impact is present in various forms in all observed factors and thus makes ICT a generic organizational factor. 2011/02/15 - 11:40

Business decisions must rely not only on organisation’s internal data but also on external data from competitors or relevant events. This information can be obtained from the Web but must be integrated with the data in an organisation’s Data Warehouse (DW). In this paper we discuss the agent-based integration approach using ontologies. To enable common understanding of a domain between people and application systems we introduce business rules approach towards ontology management. Because knowledge in organisation’s ontologies is acquired from business users without technical knowledge simple user interface based on ontology restrictions and predefined templates are used. After data from internal DW, Web and business rules are acquired; agent can deduce new knowledge and therefore facilitate decision making process. Tasks like information retrieval from competitors, creating and reviewing OLAP reports are autonomously performed by agents, while business users have control over their execution through knowledge base in ontology. The approach presented in the paper was verified on the case study from the domain of mobile communications with the emphasis on supply and demand of mobile phones and its accessories. 2011/02/15 - 11:40

As an answer to today’s growing challenges in software industry, wide spectrum of new approaches of software development has occurred. One prominent direction is currently most promising software development paradigm called Model Driven Development (MDD). Despite a lot of skepticism and problems, MDD paradigm is being used and improved to accomplish many inherent potential benefits. In the methodological approach of software development it is necessary to use some kind of development process. Modern methodologies can be classified into two main categories: formal or heavyweight and agile or lightweight. But when it is a question about MDD and development process for MDD, currently known methodologies are very poor or better said they don't have any explanation of MDD process. As the result of research, in this paper, author examines the possibilities of using existing modern software methodologies in context of MDD paradigm. 2011/02/15 - 11:40

The special clustering algorithm is attractive for the task of grouping arbitrary shaped database into several proper classes. Up to now, a wide variety of clustering algorithms designed for this task have been proposed, the majority of these algorithms is density-based. But the effectivity and efficiency still is the great challenges for these algorithms as far as the clustering quality of such task is concerned. In this paper, we propose an arbitrary shaped clustering method with border grids (PNMBG), PNMBG is a crisp partition method. It groups objects to point neighborhoods firstly, and then iteratively merges these point neighborhoods into clusters via grids, only bordering grids are considered during the merging stage. Experiments show that PNMBG has a good efficiency especially on the database with high dimension. In general, PNMBG outperforms DBSCAN in the term of efficiency and has an almost same effectivity with the later. 2011/02/15 - 11:40

Though numerous research reports have provided a body of information about benefits of e-learning there are barriers such as, asynchronous communication channels, lack of personalisation, which decrease the level of interaction between the learner and instructor [13].The aim of this paper is to discuss and outline a framework on e-learning pedagogical and technology issues which provide a basis for the creation of an e-learning instructional programme (ELIP). The Phase I of this research start with the creation of a framework for an e-learning environment and derivation of the e-learning instructional programme (ELIP); Phase II is aimed to implement a popular audio playback device (iPod) and VoIP. In this phase 40 learners, one instructor and three tutors will be observed and their experiences will be evaluated through focus group interviews and documents analysis. This research was based on a qualitative research approach [78],[44]. 2011/02/15 - 11:40

Complex system dynamics, structure and behaviour performances call for a wide range of methods, algorithms and tools to reach a model capable of finding optimal performing parameters. In the modelling process, it is up to the analyst to select the appropriate combination of methods, algorithms and tools to express significant system performances. Such a methodology for designing complex systems should be based upon conceptual modelling to perform a sensitive analysis of different system levels and views, allowing system representations for developing computer models.Complex systems, such as business systems with a continuous-discrete production process, require a well organised supply chain highly reactive to production assortment changes. Aligning two different production components distinctive in their behaviour is especially delicate at the production parameters transition point. Such system performances require distinctive designing methods that can follow the double nature of the production process behaviour in accordance with their entities dynamics caused by assortment changes. Consequently, such systems need different conceptual presentations for their purpose to be realized from different views and aspects. 2011/02/15 - 11:40

The syntactic primitives and the description language can be used for assignment and analysis of vehicles movement. The paper introduces a method that allows spotting vehicles’ manoeuvres on and between traffic lanes, observing images, registered by a video camera. The analysis algorithms of the vehicles’ movement trajectories were considered in this paper as well. 2011/02/15 - 11:40

Six Sigma is a valuable management strategy to improve business processes, reduce development and production costs, increase profit margin and improve customer satisfaction. The purpose of this paper is to describe how applicable Six Sigma concepts may complement and support formal quality management systems (QMS) in the medical device industry.A significant number of issues, which increase the development costs and times, is often found during different phases of a medical device life cycle. Some defects with high patient safety risk may result in dangerous and very costly product recalls.The basic idea of this paper is to explore the possibilities of integrating Six Sigma techniques with an existing QMS throughout the entire life cycle of a medical device. This paper addresses how Six Sigma techniques, when appropriately integrated into the QMS at medical device companies, can eliminate defects earlier in the medical device life cycle, identify major opportunities for cost savings, focus on customer needs and expectations, and improve the overall business processes. 2011/02/15 - 11:40

Information system’s models on higher level of abstraction have become a daily routine in many software companies. The concept of Model Driven Architecture (MDA) published by standardization body OMG1 since 2001 has become a concept for creation of software applications and information systems. MDA specifies four levels of abstraction: top three levels are created as graphical models and the last one as implementation code model. Many research works of MDA are focusing on the lower levels and transformations between each other. The top level of abstraction, called Computation Independent Model (CIM) and its transformation to the lower level called Platform Independent Model (PIM) is not so extensive research topic. Considering to a great importance and usability of this level in practice of IS2Keywords: transformation, MDA, CIM, PIM, UML, DFD. development now our research activity is focused to this highest level of abstraction – CIM and its possible transformation to the lower PIM level. In this article we are presenting a possible solution of CIM modeling and its analytic method of transformation to PIM. 2011/02/15 - 11:40

In this article we are focusing on interoperability of two aspects of LMS systems - test question types and assessments as such. The proposed strategy is based on MDA, especially on the Platform Independent Models (PIM). On the higher level of abstraction (PIM) it is possible to find commonalities and differences of architectures of various systems and these are the basis for the common generalized model of the assessments. In the three steps methodology we are adding specificities of PIM models of candidate systems with various architecture – Moodle, Olat and Claroline. The correctness of the final common model (General PIM) is proved in the implemented system for exchange of tests between the existing systems. 2011/02/15 - 11:40

Here you can download journal cover pages. 2011/02/15 - 11:40

Successful learning in higher education incorporates various factors related to knowledge, skills, habits, and motivation. Additionally, students’ personalities and self-efficacy may contribute to their adjustment, planning of activities, and achieving success. The objective of this paper is to analyze students’ needs for support services, which enhance the effectiveness of their learning environment at higher education institutions. Answers received from a sample of undergraduate freshmen at one American University and one Croatian University were analyzed and compared. The students from both countries agree that there is a need for developing self-reliance and personal responsibility in using support services, as well as for the timely and accurate information on availability of these services. Students’ suggestions and their desire to enhance effectiveness of their learning environment may be used in creating and improving support services in higher education institutions as well as training their staff. 2011/02/15 - 11:40

This research uses the “Participating Observation Method” to observe the interaction between manufacturer and distributor negotiation strategies, determine the preference and expectation of participants, and establish a framework for this type of research. Then it sets up the “analysis framework of negotiation strategies” between the manufacturer and the distributor based on an analysis of the respective conditions, advantages, and disadvantages of the manufacturer and distributor. Thirdly, this study sets up a reward matrix of the strategy action game between the manufacturer and the distributor. Then establishes a set of feasible “negotiation models” based on the reward matrix of the strategy game between the both parties to observe how the manufacturer and the distributor make their own bargaining decisions in the situation of information asymmetry or exterior opportunity/threat. Finally, this study establishes a “multi-agent strategy game protocol system model” to solve the conflict resulting from the self-strategizing of both parties for their own interests, and to achieve the utmost efficiency in the negotiation. 2011/02/15 - 11:40

Most existing multi-attribute optimization researches for the modern CNC (computer numerical control) turning industry were either accomplished within certain manufacturing circumstances, or achieved through numerous equipment operations. Therefore, a general deduction optimization scheme proposed is deemed to be necessary for the industry. In this paper, four parameters (cutting depth, feed rate, speed, tool nose runoff) with three levels (low, medium, high) are considered to optimize the multi-attribute (surface roughness, tool wear, and material removal rate) finish turning. Through FAHP (Fuzzy Analytic Hierarchy Process) with eighty intervals for each attribute, the weight of each attribute is evaluated from the paired comparison matrix constructed by the expert judgment. Additionally, twenty-seven fuzzy control rules using trapezoid membership function with respective to seventeen linguistic grades for each attribute are constructed. Considering thirty input and eighty output intervals, the defuzzifierion using center of gravity is thus completed. The TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) is moreover utilized to integrate and evaluate the multiple machining attributes for the Taguchi experiment, and thus the optimum general deduction parameters can then be received. The confirmation experiment for optimum general deduction parameters is furthermore performed on an ECOCA-3807 CNC lathe. It is shown that the attributes from the fuzzy linguistic optimization parameters are all significantly advanced comparing to those from benchmark. This paper not only proposes a general deduction optimization scheme using orthogonal array, but also contributes the satisfactory fuzzy linguistic approach for multiple CNC turning attributes with profound insight. 2011/02/15 - 11:40

Decision-making about server selection is one of the multi-criteria decision-making (MCDM) processes where interactions among criteria should be considered. The paper introduces and develops some solutions for considering interactions among criteria in the MCDM problems. In the frame procedure for MCDM by using the group of methods, based on assigning weights, special attention is given to the synthesis of the local alternatives’ values into the aggregate values where the mutual preferential independence between two criteria is not assumed. Firstly, we delineate how to complete the additive model into the multiplicative one with synergic and redundancy elements in the case that criteria are structured in one level and in two levels. Furthermore, we adapted the concept of the fuzzy Choquet integral to the multi-attribute value theory. Studying and comparing the results of the example case of the server selection obtained by both aggregation approaches, the paper highlights the advantages of the first one since it does not require from decision makers to determine the weights of all possible combinations of the criteria and it enables the further use of the most preferred MCDM methods. 2011/02/15 - 11:40

Internet is an important tool for information searching and purchasing of products especially in tourism. This paper investigates the impact of demographic and travel characteristics of hotel guests on online and offline reservations. It also examines the importance of hotel attributes in selecting a hotel and the differences in priorities between guests who book their accommodation online and offline. Data was collected by surveys of guests in three hotels in Dubrovnik. The results of the study showed that the method of booking mostly depends on the nature of travel, and that the importance of hotel attributes does not differ much between different groups of guests. 2011/02/15 - 11:40

Using Specification and Description Language (SDL) as a formal language for specification of requirements for the complex, real-time and distributed systems involving many concurrent activities, we have come to the idea of making the language independent of platforms and operating systems which may use it. Shortly, we have developed markup version of the SDL language, and named it SDL Markup Language. It is an XML-based version of the SDL-PR (Phrase Representation), an SDL textual notation. We use the language to specify the complex communications protocols, which are used in wide range of layered architectures. We provide the specification from the INRES protocol in SDL-ML. 2011/02/15 - 11:40

The information society has become increasingly dependant on programs that are subjected to frequent evolutive, basic and logical changes for a variety of reasons whereas the visual design of the program/program interface mostly remains the same or gets slightly modified. The development of technology has become to such an extent a commonplace that the use of redesigned programs implies icons that are visually acceptable although representing obsolete technologies and that are eventually hard to change due to the habits developed by the program users. The research presents a study into the personal preference as to a particular icon, “Save” for example, and into the perception of the visual identities of today's programs under the circumstance of program icons being not compliant with the technological state-of-the-art. Based on the obtained results, the survey that included students attending web design and media technician courses and ECDL course participants who come in contact with computers and programming tools for the first time should enlighten both teachers and designers of programming interfaces about the way of linking the formal knowledge with a constructivist approach to designing and redesigning programs. 2011/02/15 - 11:40

Student working environment influences student learning and achievement level. In this respect social aspects of students’ formal and non-formal learning play special role in learning environment. The main research problem of this paper is to find out if students' academic performance influences their position in different students' social networks. Further, there is a need to identify other predictors of this position. In the process of problem solving we use the Social Network Analysis (SNA) that is based on the data we collected from the students at the Faculty of Organization and Informatics, University of Zagreb. There are two data samples: in the basic sample N=27 and in the extended sample N=52. We collected data on social-demographic position, academic performance, learning and motivation styles, student status (full-time/part-time), attitudes towards individual and teamwork as well as informal cooperation. Afterwards five different networks (exchange of learning materials, teamwork, informal communication, basic and aggregated social network) were constructed. These networks were analyzed with different metrics and the most important were betweenness, closeness and degree centrality. The main result is, firstly, that the position in a social network cannot be forecast only by academic success and, secondly, that part-time students tend to form separate groups that are poorly connected with full-time students. In general, position of a student in social networks in study environment can influence student learning as well as her/his future employability and therefore it is worthwhile to be investigated. 2011/02/15 - 11:40

The article tackles the problem of optimization methods in optical network design process, based on optimal traffic routing with the goal to minimize the utilized network resources for given topology and traffic demands. An optimization framework Nyx has been developed with the focus on flexibility in solving optimization problems by implementing general heuristic search techniques. Nyx modular organization has been described, including coding types for solutions and genetic algorithm as the optimization method. Optimal routing has been implemented to demonstrate the use of Nyx in the optical network design process. Optimal routing procedure has been applied to Pan-European optical network with variations of routing procedures and the number of wavelengths. The analysis included no protection scenario, 1+1 protection and path restoration. The routing was performed using shortest path routing and optimal routing which minimizes the use of optical network resources, being network multiplexers, amplifiers and fibers. 2011/02/15 - 11:40

This paper examines the differences between author-generated keywords and automatically generated keywords in one area of scientific and technical literature. Using inverse frequency, keywords produced using both methods are examined using a maximum likelihood algorithm. By reducing the scope and size of the corpus of literature examined, this study more closely emulates the information gathering processes of scientists and technologists. Care was taken in developing the sample used, balancing statistical factors to allow interpretable outcomes and replication. The results of the study indicated there are no statistically significant differences between the two techniques. 2011/02/15 - 11:40

Over the last decade using the Internet for online shopping, information browsing and searching as well as for online communication has become part of everyday life. Although the Internet technology has a lot of benefits for users, one of the most important disadvantages is related to the increasing capacity for users’ online activity surveillance. However, the users are increasingly becoming aware of online surveillance methods, which results in their increased concern for privacy protection. Numerous factors influence the way in which individuals perceive the level of privacy protection when they are online. This article provides a review of factors that influence the privacy perception of Internet users. Previous online privacy research related to e-business was predominantly focused on the dimension of information privacy and concerned with the way users’ personal information is collected, saved and used by an online company. This article’s main aim is to provide an overview of numerous Internet users’ privacy perception elements across various privacy dimensions as well as their potential categorization. In addition, considering that e-banking and online shopping are one of the most widely used e-services, an examination of online privacy perception of e-banking/online shopping users was performed. 2011/02/15 - 11:40

Dear authors, readers and future authors,It is my pleasure to present you the 1st number of the 34th volume of the Journal of Information and Organizational Sciences – JIOS.In this issue a selection of 11 original scientific papers and 2 preliminary communications has been included, all of which have undergone a rigourous double-blind review process. Some of the papers published here were already presented at the CECIIS 2009 Conference held in Varaždin between 23rd and 25th September 2009. These papers were nominated for publishing in JIOS by the chairs of the conference tracks they were presented at on the account of their research quality.As in prior issues of the Journal, this one also comprises papers that cover themes from various ICT fields: semantic web, social networks analysis, LMS interoperability, effective learning environment, game theory, model driven architecture, and other topics in the field of applied information sciences. We hope that the variety of themes will draw the attention of researchers in different ICT fields and motivate potential authors to expand the Journal’s thematic scope by other themes that may be of interest to the wider ICT research community.I would like to use this opportunity to encourage prospective authors among you, dear readers, to submit papers at You are also invited to share with us your comments or critical remarks regarding the papers previously published in the Journal. Further, we would appreciate your willingness to become a peer-reviewer for submitted papers and thus contribute significantly to the rising quality of JIOS.So far JIOS has been indexed in seven well known databases. We are continuously investing a lot of effort to extend the list of databases where JIOS would be cited, in order to make the published papers available to a larger readers’ audience, and give your research a greater impact factor. 2011/02/15 - 11:40

This article presents results of a research project in which we attempted to determine the relationship between efficient E-learning and teaching materials adapted based on students’ structure of intelligence. The project was conducted on approximately 500 students, 23 classes, nine elementary schools, with ten teachers of history, informatics and several licensed psychologists. E-teaching material was prepared for the subject of History for eight-grade students of elementary school. Students were tested for the structure of intelligence, and based on their most prominent component, they were divided into groups, using teaching materials adapted to their most prominent intelligence component. The results have shown that use of the adapted teaching materials achieved 6-12% better results than E-materials not adapted to students’ structure of intelligence. 2011/02/15 - 11:40

Bibliometric constructions of "knowledge maps" and "cognitive structures of science" do not differentiate between impact and influence factors. The difference can be constructedaccording to different meaning and interpretation of the terms reference and citation. Reference is "acknowledgment which one author gives to another", whereas citation is "acknowledgment which one document receives from another". Development of Information Science according to period and subject area is analyzed on the corpus of citation literature retrieved from doctoral dissertations in Information Science from 1978 to 2007 at Croatian universities. The research aim is to indicate the difference between document impact factor and author's influence factor (i.e. reference ability to produce effects on actions, behavior, and opinions of authors of doctoral theses). The influence factor serves to distinguish the key role of cited authors in time and according to the duration of the influence (the average age for cited papers of dominant authors in different periods is between eight and ten years). The difference between linear and interactive communication seems vital for the interpretation of cited half-life, i.e. the attitude of one science community towards used information resources and cognitive heritage. The analyzed corpus of 22,210 citations can be divided into three communication phases according to influence factor criteria: in the phase of dialogue and interactive communication 25% of bibliographic units are cited in the first four years; in the second phase another 25% of units are cited from the fifth to the ninth year; after ten years, in the dominant linear communication phase, approximately 30% of units are cited. 2011/02/15 - 11:40