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Kosmos
Astronomia Astrofizyka
Inne

Kultura
Sztuka dawna i współczesna, muzea i kolekcje

Metoda
Metodologia nauk, Matematyka, Filozofia, Miary i wagi, Pomiary

Materia
Substancje, reakcje, energia
Fizyka, chemia i inżynieria materiałowa

Człowiek
Antropologia kulturowa Socjologia Psychologia Zdrowie i medycyna

Wizje
Przewidywania Kosmologia Religie Ideologia Polityka

Ziemia
Geologia, geofizyka, geochemia, środowisko przyrodnicze

Życie
Biologia, biologia molekularna i genetyka

Cyberprzestrzeń
Technologia cyberprzestrzeni, cyberkultura, media i komunikacja

Działalność
Wiadomości | Gospodarka, biznes, zarządzanie, ekonomia

Technologie
Budownictwo, energetyka, transport, wytwarzanie, technologie informacyjne

Journal of Competitiveness

today

  • The primary objective of the article was to determine the relationship between customer relationship
    management and student satisfaction. The study explored the ways in which student
    satisfaction can be achieved with the use of customer relationship management. Both descriptive
    and inferential statistics were employed in this research. The following hypotheses were formulated
    in this study: Student Lifecycle management has a significant impact on the student’s willingness
    to recommend to others, Parent relationship management has a positive impact on the
    students’ willingness to recommend their universities to others. A multiple regression analysis
    was employed in the hypothesis testing. The research findings showed that student’s willingness
    to recommend to others increases when the student lifecycle in the university is well managed. It
    was also discovered that strong parent relationship management at the University enhances the
    student’s willingness to recommend their Universities to others. It is therefore recommended
    that Universities should adopt effective customer relationship management strategies to achieve
    student satisfaction.

    http://www.cjournal.cz/index.php?hid=clanek&cid=175 2014/10/02 - 22:28
  • The purpose of this paper is to investigate the impact of antecedent factors on business level
    strategies of Nigerian agro-based firms. The study made use of survey method over one hundred
    and ninety-three respondents. Pearson’s correlation and regression analysis were used to
    analyze the data obtained. The existing relationship stemming from the results revealed that
    top management factor, organizational system, and departmental connectivity are important
    antecedent factors that determine the success or otherwise of strategic orientation dimensions.
    The study recommends that the calibre of the top management personnel and the internal cohesion
    between departments should be considered a critical variable in the adoption of particular
    orientation.

    http://www.cjournal.cz/index.php?hid=clanek&cid=176 2014/10/02 - 22:28
  • The study investigates the concept of work-life balance (WLB) policies and practices in three
    sectors of the Nigerian Economy namely the Banking, Educational and Power Sector. The types
    of WLB initiatives available in the three sectors were explored and the barriers to implementation
    of the WLB initiatives were identified. This research implored quantitative methods to
    investigate the work-life balance practices in three sectors of the Nigerian Economy. This was
    achieved using an in-depth case study analysis of these sectors. The data set comprised of responses
    from both managers and employees in the Banking sector with five hundred and eighty
    six copies of the questionnaire retrieved. The Educational sector comprised of both managers
    and employees with five hundred and thirty one copies of the questionnaire retrieved; while five
    hundred and seven copies retrieved from the Power Sector. The findings reveal that there is diversity
    in terms of how respondents perceive the concept of Work-Life Balance. There is a wide
    gap between corporate WLB practices and employees’ understanding of the concept; the paper
    suggests some policy implications which would aid the implementation of WLB policies in the
    studied sectors. This study also suggests direction for future research.

    http://www.cjournal.cz/index.php?hid=clanek&cid=167 2014/07/01 - 18:21
  • This article compares and evaluates the efficiency of the banking sector in Austria and the Czech
    Republic in the period 2004-2011. The paper is divided into the following parts. It begins with
    a literature review dealing with the bank efficiency generally and then with the efficiency of the
    banking sector in chosen countries. The second section provides an overview of used methodology.
    The non-parametric Data Envelopment Analysis (DEA) with undesirable output is used for
    estimating the efficiency. The undesirable output is usually omitted by current authors. Simultaneously
    were used CCR and BCC models that differ in returns to scale. Section three summarizes
    the results, discusses them and compares the estimated efficiency rates in both states. This study
    also attempts to further identify the main sources of inefficiency.

    http://www.cjournal.cz/index.php?hid=clanek&cid=168 2014/07/01 - 18:21
  • The aim of this article is to define and compare current trends within business risks among small
    and medium enterprises in selected regions of the Czech Republic and Slovakia in the context of
    entrepreneurial optimism. In 2013, the research on entrepreneurs’ opinions in the Zlín Region
    (Czech Republic) and Žilina Region (Slovakia) was conducted. These regions have similar economic
    parameters and are separated by only a few miles.
    According to our research, it can be stated that during the period of financial crisis, the situation
    in the SME business deteriorated significantly with declining performance and profitability of
    Czech and Slovak small and medium enterprises. The most important business risk is still market
    risk, followed by financial and eventually personal risk. Our research showed that the profitability
    of Czech and Slovak small and medium enterprises decreased by 15%. Despite these facts,
    the level of entrepreneurial optimism among SME in the selected regions of the Czech Republic
    and Slovakia is very high.

    http://www.cjournal.cz/index.php?hid=clanek&cid=169 2014/07/01 - 18:21
  • The study investigates the concept of work-life balance (WLB) policies and practices in three
    sectors of the Nigerian Economy namely the Banking, Educational and Power Sector. The types
    of WLB initiatives available in the three sectors were explored and the barriers to implementation
    of the WLB initiatives were identified. This research implored quantitative methods to
    investigate the work-life balance practices in three sectors of the Nigerian Economy. This was
    achieved using an in-depth case study analysis of these sectors. The data set comprised of responses
    from both managers and employees in the Banking sector with five hundred and eighty
    six copies of the questionnaire retrieved. The Educational sector comprised of both managers
    and employees with five hundred and thirty one copies of the questionnaire retrieved; while five
    hundred and seven copies retrieved from the Power Sector. The findings reveal that there is diversity
    in terms of how respondents perceive the concept of Work-Life Balance. There is a wide
    gap between corporate WLB practices and employees’ understanding of the concept; the paper
    suggests some policy implications which would aid the implementation of WLB policies in the
    studied sectors. This study also suggests direction for future research.

    http://www.cjournal.cz/index.php?hid=clanek&cid=170 2014/06/28 - 15:14
  • This article compares and evaluates the efficiency of the banking sector in Austria and the Czech
    Republic in the period 2004-2011. The paper is divided into the following parts. It begins with
    a literature review dealing with the bank efficiency generally and then with the efficiency of the
    banking sector in chosen countries. The second section provides an overview of used methodology.
    The non-parametric Data Envelopment Analysis (DEA) with undesirable output is used for
    estimating the efficiency. The undesirable output is usually omitted by current authors. Simultaneously
    were used CCR and BCC models that differ in returns to scale. Section three summarizes
    the results, discusses them and compares the estimated efficiency rates in both states. This study
    also attempts to further identify the main sources of inefficiency.

    http://www.cjournal.cz/index.php?hid=clanek&cid=171 2014/06/28 - 15:14
  • The aim of this article is to define and compare current trends within business risks among small
    and medium enterprises in selected regions of the Czech Republic and Slovakia in the context of
    entrepreneurial optimism. In 2013, the research on entrepreneurs’ opinions in the Zlín Region
    (Czech Republic) and Žilina Region (Slovakia) was conducted. These regions have similar economic
    parameters and are separated by only a few miles.
    According to our research, it can be stated that during the period of financial crisis, the situation
    in the SME business deteriorated significantly with declining performance and profitability of
    Czech and Slovak small and medium enterprises. The most important business risk is still market
    risk, followed by financial and eventually personal risk. Our research showed that the profitability
    of Czech and Slovak small and medium enterprises decreased by 15%. Despite these facts,
    the level of entrepreneurial optimism among SME in the selected regions of the Czech Republic
    and Slovakia is very high.

    http://www.cjournal.cz/index.php?hid=clanek&cid=172 2014/06/28 - 15:14
  • Since last few years, social media have profoundly changed the ways of social and business
    communication. Particularly, social network sites (SNSs) have rapidly grown in popularity and
    number of users globally. They have become the main place for social interaction, discussion and
    communication. Today, businesses of various types use SNSs for commercial communication.
    Banner advertising is one of the common methods of commercial communication on SNSs.
    Advertising is a key source of revenue for many SNSs firms such as Facebook. In fact, the existence
    of many SNSs owners and advertisers is contingent upon the success of social network
    advertising (SNA). Users demand free SNS services which makes SNA crucial for SNSs firms.
    SNA can be effective only if it is aligned with user motivations. Marketing literature identifies
    pre-purchase search as a primary consumer motivation for using media. The current study aims
    to identify the effects of pre-purchase search motivation (PSM) on user attitudes toward SNA.
    It also assesses the association between the attitudes toward SNA and users’ banner ad-clicking
    behavior on SNSs. Data was gathered from 200 university students in Islamabad using offline
    survey. Results show positive effects of PSM on user attitudes toward SNA. They also show positive
    association between user attitudes toward SNA and their SNS banner ad-clicking behavior.
    The firms which promote their products through SNSs to the young South Asian consumers
    may benefit from the findings of the current study.

    http://www.cjournal.cz/index.php?hid=clanek&cid=173 2014/06/28 - 15:14
  • The paper examines the efficiency of bankruptcy forecast models in the Hungarian SME sector.
    We also try to construct own models using discriminant-analysis, logistical regression’s, and neural
    network methods, based on a random sample, what we try to validate on a second sample.
    It has been proved that our own model can only be applied on the first sample with an outstanding
    result. It has also been proved that complicated statistical solutions themselves are not always
    applicable; there is a need for the expertise of an experienced economist.
    The research, of course, does not say that the bankruptcy-forecast methods used in literature
    have lost their trustworthiness completely. It just draws the attention to the fact that the economic
    circumstances of Hungarian SMEs can’t be compared to that of big foreign companies.
    Therefore, the results of the indexes developed to the large enterprise sector cannot help accurate
    decision making in case of SMEs. Huge narrowing of the complexity of economic characteristics
    may lead to false results.

    http://www.cjournal.cz/index.php?hid=clanek&cid=174 2014/06/28 - 15:14
  • The modern marketer shows a growing interest in the research of consumer decision-making
    styles to understand how an individual makes his/her buying decisions in the competitive environment.
    This concept is important because it determines the behavioral patterns of consumers
    and is relevant for market segmentation. Most of the previous researchers have adapted to Consumer
    Style Inventory (CSI) introduced by Sproles and Kendall in 1986 as a common tool for
    assessing the decision-making styles of customers. Though researchers have validated CSI in different
    cultural and social contexts, very limited studies were carried out to explore the relationship
    between consumer decision-making styles and their domestic brand biasness. Therefore,
    the present study mainly focuses on exploring the impact of consumer decision-making styles
    on their preference towards domestic brands in the context of the Czech Republic. The sample
    for this study was drawn from adult customers who live in the Brno, Zlín, and Olomouc regions in
    the Czech Republic. A group of students from the Bachelor’s degree programme in Management
    and Economics, Tomas Bata University in Zlín were selected as enumerators for data collection.
    Altogether 200 questionnaires were distributed and 123 completed questionnaires were taken
    in for final analysis. The decision- making styles were measured using Sproles and Kendall’s
    (1986) CSI instrument. Cronbach’s Alpha values of each construct confirmed that there is a good
    interring reliability associated with the data. Principle Component Analysis was employed to determine
    the decision-making styles of Czech customers and the one-way ANOVA was used for
    testing hypotheses. The findings revealed that seven decision-making styles are appeared among
    Czech customers and fashion consciousness, recreational orientation, impulsiveness, and price
    consciousness of customers show a direct relationship with the domestic brand biasness. Other
    styles did not show a significant relationship with domestic brand preferences in the given context.
    Finally, the researchers provide some suggestions for domestic firms in the Czech Republic
    to develop appropriate marketing strategies for attracting customers towards domestic brands.

    http://www.cjournal.cz/index.php?hid=clanek&cid=160 2014/03/29 - 00:23
  • This paper presents the results of a study of the relationship between the bank image, its structure
    as a reflection in the minds of individuals and behavioural tendencies in relation to banks.
    Attitudinal scales were used to identify the contents of the particular banks’ image. The structure
    of the image was identified by means of factor analysis. The study found that the respondents’
    behavioural tendencies, i.e. their willingness to be a client of or to recommend a particular
    bank, are related to different content components of particular banks and mainly to respondents’
    needs. Based on the results, the study identifies the danger that the results of the bank image
    analysis can be misinterpreted if the respondents’ relationship to the bank is underestimated.

    http://www.cjournal.cz/index.php?hid=clanek&cid=161 2014/03/29 - 00:23
  • This study examines the relationship between organizational citizenship behaviour, hospital
    corporate image and performance. Questionnaires were distributed to 350 patients and 298 usable
    questionnaires were returned representing a return rate of 85.7%. The study employs a Structural
    Equation Model to test four hypotheses on organizational citizenship behaviours, hospital
    corporate image and performance. The findings reveal that hospitals can increase performance
    through organizational citizenship behaviour and positive corporate image. However, it was
    also discovered that there is a negative covariance between organizational citizenship behaviour
    and hospital corporate image despite their individual positive contribution to performance.
    Therefore, hospital management should develop an organizational climate (such as recognition,
    additional reward, promotion, etc.) that can promote organizational citizenship behaviour and
    enhance a positive corporate image while preventing situations that will discourage staff from
    rendering extra positive discretionary work related services.

    http://www.cjournal.cz/index.php?hid=clanek&cid=162 2014/03/29 - 00:23
  • The concept of corporate social responsibility is not new in the banking sector, but nowadays,
    it becomes highly topical since the crisis has significantly highlighted the need for integration
    of moral principles in the banking business. Knowledge of business practice indicates the fact
    that the acceptance of moral principles in business is not integrated into management decisions
    of companies. It also cannot be accepted that self-regulatory instruments of companies such as
    CSR will be effective. The existing experience with the implementation of CSR and ethical principles
    in the banking sector leads to the opinion that the social responsibility of banks and ethics
    in banking sector are perceived as an appropriate marketing tool for public communication
    and are not integrated into policies of individual commercial banks. Experience with the crisis
    demonstrated that there is a lack of moral principles of managers’ decisions. The aim of this
    article is to introduce theoretical aspects of CSR in commercial banking and measure the level of
    CSR in selected Czech commercial banks. In the article, the CSR index was calculated for Česká
    spořitelna, Československá obchodní banka, Komerční banka and GE Money Bank. Results of
    our research confirmed that the CSR index of selected Czech commercial banks achieves only an
    average level. There is a significant lack of transparent information in the context of CSR areas.

    http://www.cjournal.cz/index.php?hid=clanek&cid=163 2014/03/29 - 00:23
  • This paper discusses the issue of precondition for the number of researchers as an important
    input factor for research and development (hereinafter ‘R&D’). R&D is one of the main sources
    for new knowledge creation through human capital. It can be seen as one of the most important
    sources of competitiveness.
    There was an analysis carried out on higher education graduates, who can be considered a base of
    a group of researchers, and the number of inhabitants. A method such as regression analysis for
    empirical data variables dependence was used. An assessment of quantitative indicators related
    to the number of inhabitants and the number of higher education graduates was performed by
    regression analysis. An analysis on higher education graduates and the number of inhabitants
    was conducted with the same method.
    These variables were examined for the European Union, the USA and the Czech Republic in the
    first decade of the 21st century. Based on the analysis values of all variables, a comparison of the
    countries was carried out.

    http://www.cjournal.cz/index.php?hid=clanek&cid=164 2014/03/29 - 00:23
  • The paper examines based on international research the differences between results of studies
    focused on consumers’ attitude toward advertising. The aim of this paper is to show that it is
    possible to find situations where the influence of attitudes towards specific ads in general (ASG)
    on attitudes toward advertising (Aad) can be observed and also it is possible to find no influence
    of attitudes toward ads in general (AG) on Aad. The paper shows that the problem comes from
    the definition of AG. The experiments described in this paper detect attitudinal differences
    toward advertising in general among studied nations depending on the type of advertising. The
    research encompasses respondents from three countries with different economic and cultural
    backgrounds (Germany, Ukraine and USA). The data were collected based on a quantitative
    survey and experiment among university students. The results show that the concept of AG
    is in some cases too broad. Differences between AG were confirmed between Ukraine and
    other countries. The respondents from Germany are according to AG more pessimistic and the
    respondents from the USA are more optimistic. This disparity was explained by a significant
    difference in Orthodox and Atheist religion compared to the other religions.

    http://www.cjournal.cz/index.php?hid=clanek&cid=165 2014/03/29 - 00:23
  • The main task of today’s banks, in both investigated countries, should be to prefer students’ satisfaction
    and strive to offer them what they want. Nowadays, banks own many tools for satisfying
    their customers, however, there are still a number of areas where financial organizations could
    focus their attention to improve their relationships with students. The next related issue within
    the context of students in the banking environment is to gain an insight into student preferences
    on choosing a bank or purchasing bank products and services and find out which country provides
    more advantageous banking products and services and under what conditions, which type
    of marketing communication they prefer, and whether current bank marketing stimulates them
    to purchase. In this comparative study, a survey questionnaire was developed which incorporated
    the main findings of current literature on this issue. The results of self-administrated on-line
    questionnaires from Czech and UK higher education students will be presented in this article,
    involving one university from each country. The findings highlight that, while the conditions of
    provided student bank accounts are very similar and this type of bank account is very popular
    in both countries, the quantitative research found big differences in satisfaction with personal
    contact in banks and students’ preferences. It was also confirmed that students in both countries
    resist special offers and marketing efforts of banks and in the area of their finances they rather
    trust in banking institutions with long-tested quality and reliability of services. The research
    also detected that satisfaction with price is significantly affected by paying bank charges among
    Czech students and further gaps in the range of banking products and the use of distribution
    channels are identified. A series of Fisher´s tests, Pearson´s tests, and Two-sample proportion
    tests were conducted to reveal these significant differences in student satisfaction and opportunities
    for gaining a greater competitive advantage.

    http://www.cjournal.cz/index.php?hid=clanek&cid=166 2014/03/29 - 00:23
  • The importance of appropriate utilization of rewards for performance is still growing and therefore
    this type of rewards can be seen as a significant part of a total rewards package. Companies
    that are able to appropriately implement rewards for performance may gain competitive
    advantage over their competitors, but successful implementation requires a good knowledge
    of these rewards. The main aim of this paper is to contribute to the growth of this knowledge
    by identifying possible positive and negative impacts of profit-sharing on various areas that are
    important for the performance of a company, nevertheless, addressed are also macroeconomic
    consequences of profit-sharing. Furthermore, a comprehensive and up-to-date review of the
    relevant literature is provided, under-researched areas are identified and suggestions for further
    research are given. To accomplish these goals, we applied methods of bibliometric analysis to the
    articles indexed in ISI Web of Knowledge to identify the most important articles, authors and
    topics. According to our findings, the majority of studies report a neutral or positive impact of
    profit-sharing on productivity and profitability. This impact may be achieved by direct influence
    of profit-sharing on productivity of employees (due to the dependence of their pay on profit),
    but it seems that yet more important are various mediating mechanisms, especially effects on
    employment stability, absenteeism, quits and related issues, as well as effects on attitudes of employees
    and on relationships between employees. We argue that a well-designed profit-sharing
    plan is crucial for its success, but it is a relatively under-researched problem.

    http://www.cjournal.cz/index.php?hid=clanek&cid=148 2013/12/27 - 18:23
  • The paper presents a marketing audit as a factor of company’s growth and future success. The
    mentioned marketing activity is becoming a new trend in managing the business. It can help
    various types of companies to review their marketing structures and therefore it can contribute
    to the rejuvenation of the overall business and to the improvement of not just marketing but
    also overall performance of the company. The main aim of this paper is to define and establish
    preconditions for the successful implementation of marketing audit to marketing management of
    Slovak companies. The paper presents the results of own research conducted through the Delphi
    method with a panel of experts from the area of marketing and marketing audit. The research
    was carried out in two rounds and a questionnaire was selected as a research tool. Through the
    Delphi method we were able to obtain views and opinions of experts on the issue of marketing
    audit. Based on conducted research, the paper states the main factors influencing the efficiency
    and the results of marketing audit and also the main barriers that have an impact on the use of
    the marketing audit in the practice of companies. In conclusion, the paper presents the main
    assumptions and conditions for the successful implementation of the marketing audit into the
    practice of companies operating in the Slovak market.

    http://www.cjournal.cz/index.php?hid=clanek&cid=149 2013/12/27 - 18:23
  • This article deals with service quality and the methods for its measurement and improvements
    to reach the so called service excellence. Besides older methods such as SERVQUAL and SERPERF,
    there are also shortly described capability maturity models based on which the own
    methodology is developed and used for process maturity assessment in organizations providing
    technical services. This method is equally described and accompanied by examples on pictures.
    The verification of method functionality is explored on finding a correlation between service
    employee satisfaction and average process maturity in a service organization. The results seem
    to be quite promising and open an arena for further studies.

    http://www.cjournal.cz/index.php?hid=clanek&cid=150 2013/12/27 - 18:23
  • This paper deals with issues of strategic management, particularly strategic planning and its
    beneficial effect on the overall performance of businesses. It is based on empirical results of the
    original research study called Adaptability of Enterprises to Contemporary Economic Conditions
    in Years 2007-2012 performed via questionnaire survey in three rounds during years 2011,
    2012 and 2013. The analyses presented in the paper were conducted on the second round sample
    of 677 organizations operating mostly in the SME sector in the Czech and Slovak Republic.
    The interdependence between the level of strategic planning (existence of strategy in the form
    of written document and its extent) and enterprise performance criteria (turnover, costs, profit,
    EVA, investments, period of arranged contracts) is examined with the use of four hypotheses.
    The results are commented and discussed. The outcome is the apparent positive impact of full
    strategic document on the performance criteria of the businesses.

    http://www.cjournal.cz/index.php?hid=clanek&cid=151 2013/12/27 - 18:23
  • The necessity of today concerning the need to optimize the learning process has led to the development
    of e-learning. Organizations gradually incorporate e-learning into their educational
    activities. However, blended learning, which combines online components with the conventional
    face-to-face components, has emerged as an alternative way of teaching and learning. The
    paper presents selected research results that compare the perceived attributes of e-learning and
    conventional business training in an organization operating in the Slovak market. The purpose
    of the analysis was to determine, which style of learning is preferred, subjectively more beneficial
    and better evaluated by employees of the company for the purpose of supporting decision-making
    in company’s business education strategy development. Two thrifty summated scales, both
    of four original items rating the properties of two types of business training were compiled
    with acceptable reliability assessed by internal consistency coefficient and validity established
    by factor analysis. The results showed comparable perceived quality, effectiveness, efficiency,
    and knowledge applicability of two types of business training in the company, balanced preferences
    and thus vindication of both styles of training in business education program. Regarding
    practical implications, this study proposes the concept of thrifty multidimensional learners’
    evaluation, which can be used in organizations providing different styles of business training for
    quantitative evaluating and monitoring the perceived trainings’ quality attributes, their benefit,
    effectiveness and efficiency for quick inspection of relevant differences between the two styles
    of training in company. Realizing the existence of deficiencies in the training can support corrective
    actions starting toward training’s quality and effectiveness and efficiency optimization.

    http://www.cjournal.cz/index.php?hid=clanek&cid=152 2013/12/27 - 18:23
  • The primary aim of this paper was to discover connection between company’s competitiveness
    and product placement as a marketing tool. The secondary aim was searching for the genesis of
    product placement. The mentioned issues are explained from the perspectives of three groups:
    TV studios experts, directors and producers, and other experts (media agencies and advertisers).
    The Czech Republic market where product placement can be registered is very small – only few
    television companies. The survey was conducted during years 2011 and 2012 in the Czech Republic.
    There is no directly measurable tool to tell us exact outputs. However, the results reveal:
    Marketers are sure that product placement is efficient. The product placement belongs to a longterm
    marketing field where the brand building is also included. On the basis of the ascertainments
    acquired by the survey, the basic links between product placement, long-term marketing,
    and competitiveness are explained in this paper.

    http://www.cjournal.cz/index.php?hid=clanek&cid=153 2013/12/27 - 18:23
  • This paper shows results of the impact of organizational culture on human resource practices in
    some selected Nigerian private universities. The statistical analysis was based on two hundred
    and thirty-seven respondents in the selected studied private universities showing that a close relationship
    exists between organizational culture and recruitment process, training programmes,
    job performance management, performance of employees, pay structure, and compensation administration.
    The paper suggested that given the organizational context of the study, each of
    the variables will be appreciated more by the individuals in values, beliefs, and practices of the
    organization. It is therefore suggested that prospective employees or job seekers should endeavor
    to familiarize themselves with the organizational culture before accepting job offers.

    http://www.cjournal.cz/index.php?hid=clanek&cid=154 2013/12/27 - 18:23
  • Packaging serves as an important mass communication tool to market foods in stores. Packaging
    elements such as bright colours, spokes/cartoon characters, cartoonish scripts/crayoned fonts,
    discounts and premiums are used to attract children and influence their consumption behaviour.
    Use of these practices is widely researched in developed countries. However, these practices are
    witnessed to be used in developing countries like India as well. So, it is important to objectively
    assess the nature and extent of promotions used on food packages in Indian settings. The present
    study is based on content analysis of food packages. It is found that Indian children are exposed
    to a wide range of food promotions through food packaging. The extent of promotions used in
    India is very similar to the practices followed in other countries. Implications of these practices
    are finally discussed in the paper.

    http://www.cjournal.cz/index.php?hid=clanek&cid=155 2013/12/27 - 18:23
  • Territorial competitiveness is a development concept often cited these days. Currently, smart
    specialization represents a politically influential concept how to stimulate territorial competitiveness.
    This article deals with some relations between smart specialization on the one hand and
    territorial competitiveness on the other. In particular, the main goal of this article is to introduce
    how these relations were reflected in the case study of the Zlín City Development Strategy for
    the years 2014-2020. In this regard, the smart specialization concept was used as the leading concept
    for formulating strategic goals and measures related to economic development and labour
    market of the city. The article combines findings from both analytical and strategic parts of the
    document. Overall, some methodological inspiration may be drawn.

    http://www.cjournal.cz/index.php?hid=clanek&cid=140 2013/09/30 - 19:40
  • Buyer behavior of consumers plays one of the key roles in fulfillment of the main goals of a company.
    It is influenced by many external and internal factors but the company can also influence
    the final process of buyer decision-making process significantly by its activities. The subject matter
    of this article is an analysis of the features of online buyer behavior compared to the general
    regularities of buyer behavior, definition of the main motives of online shopping, and description
    of the current trends. The article uses the basic terminology of this subject and current
    bibliography as well as other resources. Theoretical knowledge is based on historic directions of
    Maslow’s theory of motivation where it is possible to find the basis for a buyer behavior analysis.
    The article is also based on the formerly carried out questionnaire survey which examines the
    motives and experience of the respondents with online shopping. By means of the independence
    test it is verified whether there is a relation between the age of respondents and motivation for
    online shopping. Subsequently, the survey carried out in person is compared with other relevant
    research solutions.

    http://www.cjournal.cz/index.php?hid=clanek&cid=141 2013/09/30 - 19:40
  • The main aim of this paper is to introduce a new certified applied methodology for Assessing
    Suppliers in Agri-Food Complex as a tool for company competitiveness. The work is based on
    the results obtained in the research project NAZV QG60148/2005 funded by the Czech Ministry
    of Agriculture and on the requirements of agricultural practice. The novelty lies in the use of
    practices of the worldwide respected GLOBALG.A.P. standard (formerly EUREPGAP) as yet
    not well known in our country. Based on the practical experience of the authors with the application
    of food safety standards in the food manufacturing industry and application of GLOBALG.
    A.P. standard in agricultural primary production, risk and hazard analysis was developed for the
    product group of fruit and vegetables. Subsequently, a checklist was designed for the implementation
    of the suppliers’ audit. The result is a methodology for food manufacturers based on the
    identification of sources of risks in primary production, which can threaten food safety. As part
    of the introduced methodology are proposed methodological criteria for evaluating suppliers of
    fruit and vegetables, including rating scales and the possibilities of its implementation. Different
    variations of the introduction of this approach are discussed from the management, time, and
    financial viewpoints. The use of this procedure in practice aims to reduce the likelihood of hygiene
    and health hazards of the basic input raw material according to the principles of the certified
    standards and thus strengthen the competitiveness of a given manufacturer on the market.

    http://www.cjournal.cz/index.php?hid=clanek&cid=142 2013/09/30 - 19:40
  • This paper deals with the specifics of marketing management in hospitals and the role of marketing
    in hospitals in the Czech Republic. Its goal is to present marketing as a tool enabling hospitals
    to compete in an open market. Nowadays, hospitals increasingly realise that there is a need for
    marketing management in health care services. The importance of marketing management is
    then represented by the institutionalization of marketing by means of establishing marketing
    departments or appointing people to deal with marketing and marketing management. This
    paper presents the results of a project financed by the Internal Grant Agency of FaME TBU
    No. IGA/FaME/2012006 - Research and application of the marketing management tools in the
    health care management considering reforms in the health sector.

    http://www.cjournal.cz/index.php?hid=clanek&cid=143 2013/09/30 - 19:40
  • The paper deals with the topic of facility management focusing on maintenance area and its
    importance for increasing company competitiveness. The importance of functional company
    facility management has risen dramatically in recent years. The reason for this is the increased
    pressure on cost reduction and additional value to the core business of the enterprise. The paper
    introduces a current theoretical literature-based framework for this topic in order to examine
    and analyse the supporting activities and processes connected with production facilities and
    maintenance particularly. The main aim of the paper is to show the importance of a maintenance
    management information system and the effects of its implementation on the overall equipment
    efficiency of the facility in the enterprise based on primary data gathered from a selected company.
    The data was processed in a case study using information from the maintenance department
    of the selected enterprise in the plastic-processing industry in selected years (2006, 2008,
    2009 and 2010). As it shows, this particular system was intended to provide relevant information
    to workers responsible for adjusting and repairing machines, as well as to the management of
    the enterprise in order to help them to make the right decision. The results of the data analysis
    proved the importance of computerized maintenance management information system (CMMIS)
    implementation in improving Overall Equipment Efficiency (OEE) metrics and the efficient
    control of its production system.

    http://www.cjournal.cz/index.php?hid=clanek&cid=144 2013/09/30 - 19:40
  • The aim of this paper is to present the work of the research team who tried to construct a model
    that explores general opinions of students about education on Facebook and also opinions of
    students about education on the social page for course E-marketing by using structural equation
    model.
    Facebook has already been present at universities due to the fact that students use it as a primary
    source of information about news in courses, duties, and so on. The research team carried out an
    experiment in the course E-marketing at FE of VŠB – TUO, in which Facebook was used as a
    tool for communication between students and teachers. The research on the attitude of students
    towards education on Facebook was conducted by questioning using predefined variables. The
    first form of the model was designed by factor analysis with method Varimax, when six groups
    of factors that affect respondents´ opinions about education were defined. A structural equation
    model was used to verify the validity of the model. It appears that four groups of factors mainly
    affect respondents´ attitudes to this type of education according to the testing performed. These
    groups of factors are Engagement, Information and Modern Technologies, Lecturers and Scores,
    and Education on Facebook. The research team also determined statistically the most significant
    variables in these factors that affect the opinions of students about education the most.

    http://www.cjournal.cz/index.php?hid=clanek&cid=145 2013/09/30 - 19:40
  • This study applies the theory of planned behaviour to a university’s selection process. Within
    the structural equation modelling a measurement model is defined for two types of universities
    - economic and technical. Furthermore, it is examined whether the designed manifest variables
    determine the latent variables featured in the theory of planned behaviour, namely the attitudes
    toward the behaviour, subjective norm, and perceived behavioural control. Based on the values
    of standardized regression coefficients for each of the factors, comparison between the students
    of economic and technical faculties was carried out.

    http://www.cjournal.cz/index.php?hid=clanek&cid=146 2013/09/30 - 19:40
  • The concept of a technolog y strateg y (TS) has been developing in the literature of Technology management
    since the 1970s. TS has been defined as a set of technology and related objectives, variant
    scenarios, technology roadmaps, targeting practices, and know-how aimed at an adequate
    specification of the desired long-term development of a technological system and related processes
    (R&D, supply, sales, control, service, etc.). This article has two main scientific goals. The
    first goal is to describe methodically the main specifics and forms of technology planning/TS
    through the comprehensive study of available professional literature. The second goal is to analyze
    the development of technology planning methods, based on the bibliometrical analysis of
    ScienceDirect database (1823-2013). Main goals, individual explanations, practical examples, statistics
    and graphical information should help explain how technology planning currently looks
    like, what are its main priorities and problems.

    http://www.cjournal.cz/index.php?hid=clanek&cid=147 2013/09/30 - 19:40
  • The study was entirely designed by centering the focal problem of the effect of Glass Ceiling on
    Women Career Development. The overall study was structure based on the conceptual framework
    built up using the information of literature survey. The study was conducted with the aim
    of obtaining the following objective. That is “To find out the Effect of Glass Ceiling on Women
    Career Development with regard to female executive level employees who are working in private
    sector organizations.” At the same time, hypotheses are developed to find out whether there is
    a significant effect of Individual Factors, Family Factors, Organizational Factors and Cultural
    Factors on Women Career development. Merely this study has been completed with an empirical
    survey which was thoroughly conducted using a self-administered questionnaire and the sample
    consisted of 150 women executives. For presenting and analyzing the data both descriptive and
    inferential statistics were used. The findings reveal that the Glass Ceiling and Women Career
    Development have a moderate negative relationship, and also show that Individual Factors, Organizational
    Factors and Cultural Factors have a significant effect on Women Career Development
    whereas Family Factor has effects on the Glass Ceiling. Following the study results, a
    conclusion was eventually made that there are significant effects of the Glass Ceiling on Women
    Career Development of Executive level female employees working in private sector organizations
    in Sri Lanka. By taking all these facts into consideration, better recommendations have
    been made in this study. Finally, the most valuable suggestions for further studies and limitations
    of the study have been outlined.

    http://www.cjournal.cz/index.php?hid=clanek&cid=130 2013/06/27 - 23:38
  • A formal employee performance appraisal is regarded as one of the tools of human resources
    performance management. People, their knowledge and skills are currently considered to be the
    most valuable resource a company has. The article focuses on methods of employee performance
    appraisal in agricultural organizations in the Czech Republic. The first part of the article deals
    with the theoretical background of the term “formal appraisal” and employee performance appraisal
    methods as defined by Czech and foreign specialists. Further, the article describes, based
    on a questionnaire survey, employee performance appraisal methods that are considered important
    for the agricultural organizations in the Czech Republic. The aim of the article is to identify
    the current state of formal employee appraisal in a sample group of agricultural organizations
    and to test dependencies between selected qualitative characteristics. The outcomes show that
    the most commonly used methods of employee performance appraisal in agricultural organizations
    include predefined goal-based performance appraisal, predefined standard outcome-based
    performance appraisal and appraisal interviews. Agricultural organizations apply these methods
    in particular due to the fact that their findings are further utilized in other areas of human
    resource management, such as reward system and personnel planning. In statistical terms, dependency
    between the method of employee performance appraisal according to predefined goals
    applied by agricultural organizations and personnel planning (an area of human resources management)
    has been proven (p-value: 0.032, Phi coefficient: 4.578).

    http://www.cjournal.cz/index.php?hid=clanek&cid=131 2013/06/27 - 23:38
  • This paper refers to the issues of diversity and inclusion because they represent a possible innovation
    in the field of management and business. Over the last years, there have appeared some
    organizations that take care of justice and supporting diversity in employment. This phenomenon
    is applicable to strategic management, human resource management and business, too. The
    labour market situation is ever-changing and brings new problems but also new challenges and
    opportunities for companies and their management how to increase their competitiveness. The
    main aim of this paper is to describe the opinion on diversity and inclusion of young people,
    specifically university and high school students of economic disciplines because they are potential
    managers or workers to occupy higher positions and their attitude could influence the future
    state of using diversity management and fair treatment with employees. Further aim is to work
    out a brief theoretical framework and to describe the current state of diversity and inclusion in
    the Czech Republic. In this paper, there are used methods as literature review, questionnaire
    survey, frequency comparison, Chi-squared test, and Mann-Whitney test. The paper includes
    work with secondary (statistical and theoretical) data but especially with primary data based on a
    questionnaire survey conducted by the author that is focused on exploring student’s opinion on
    diversity, diversity management and benefits of using diversity in business, opinion on discrimination
    in the Czech Republic, or quotas for women in decision-making bodies.

    http://www.cjournal.cz/index.php?hid=clanek&cid=132 2013/06/27 - 23:38
  • In 2009, a survey focused on barriers to entrepreneurship among managers and/or owners of
    companies in the hospitality industry in the South Moravian Region was carried out (Klapalová,
    2011) at the College of Business and Hotel Management in Brno. Results of this survey
    revealed that knowledge together with skills and competencies was considered to be the biggest
    barrier to sustainable successful entrepreneurship of these companies and this perception was
    also confirmed by Spearman’s correlations analysis with statistically significant coefficient at the
    0.05 level (Spearman’s rho=0.214, p=0.18), when analyzing the relation to financial performance
    of companies. The issue of knowledge was not investigated deeper in the survey but it raised
    several questions for further research. This paper offers preliminary and partial results of an
    inquiry done during the autumn and winter 2011 and spring and summer 2012 which takes
    up the previous survey from 2009 with the aim to explore the types of knowledge, skills and
    competencies perceived as the most important for company success and as the most missing in
    nowadays entrepreneurship of inquired companies. Three relationships of knowledge categories
    were analysed: relation to the age and size of companies and relation to the indicators of financial
    performance. The findings have several managerial implications, both for business practice and
    educational organisations.

    http://www.cjournal.cz/index.php?hid=clanek&cid=133 2013/06/27 - 23:38
  • The paper has scrutinized the nexus among poverty, economic growth, employment and dependency
    ratio in developing countries. The primary intension behind this study is to find out
    the association between variables such as poverty, economic growth, agricultural and industrial
    employment and dependency ratio due to the gap in the existing literature. This study fully relies
    on cross country data and involves forty one countries which have been selected from Asia,
    Latin America and Sub-Saharan Africa. For this study, OLS method, correlation and econometric
    tools have been employed. Two models employed in the analysis are goodness of fit because
    both p-value and F-statistics in the models are less than 5%. The results bring to light the fact
    that age dependency ratio has had a tremendous impact on poverty and poverty has had a relatively
    very high impact on the age dependency ratio. Even though Industrial employment has a
    negative association with poverty incidence, it does not have a significant impact on poverty. The
    finding that economic growth, poverty and industrial employment significantly affect the age
    dependency ratio in model two is practicable and consistent with economic theories. Thus stable
    economic growth with an increase in labour productivity and labour intensive technology is an
    active remedy for solving this problem.

    http://www.cjournal.cz/index.php?hid=clanek&cid=134 2013/06/27 - 23:38
  • Companies go through their life cycle and it is only possible to moderate but not completely
    eliminate the switchover from one phase to another. Each phase is connected with different
    financial results as a consequence of financial conditions and financial decisions. The aim of this
    article is to find out whether the golden rules of financing are (or are not) respected, dependent
    on financial strategy, in sub-phases of the corporate life cycle. It is caused by the fact that the
    golden rules are indicators of the rate of financial risk and some providers can consider their
    respecting by deciding to lend capital. However, golden rules of financing are not set strictly
    and therefore the comparison with market averages is necessary. The research is implemented
    by analyzing secondary data from financial statements and documents of the Ministry of Industry
    and Trade of the Czech Republic for years from 2007 to 2011. The sample consists of
    43 companies limited by guarantee and joint-stock companies, regardless their size, acting in
    the Czech automotive industry. Phases of the corporate life cycle are identified according to the
    model by Dickinson (2010) based on combinations of cash flow values. The research showed
    that the golden rule of risk compensation is respected especially during maturity, whilst during
    introduction it is broken and on the market this rule is not respected either. Almost in all companies,
    regardless the phase, as well as on the whole market are long-term assets financed with
    long-term sources. During maturity, shake-out and decline the recommended liquidity of the
    second level is reached, but not the liquidity of the third level, whereas during the introduction
    and growth is not reached the recommended liquidity of any levels. The market is characterized
    with a sufficient liquidity of the second and insufficient liquidity of the third level. A surprising
    finding is that the golden ratio rule is, in most periods, respected on the market, but not in many
    companies in any phases.

    http://www.cjournal.cz/index.php?hid=clanek&cid=135 2013/06/27 - 23:38
  • The purpose of this paper is to investigate the impact of ownership concentration and firm size
    on value relevance of two accounting variables, earnings and book value, given by firms listed in
    Colombo Stock Exchange (CSE) in Sri Lanka from 2005 to 2009. Using pooled cross-sectional
    data regressions, the study finds that the value relevance of earnings and book value is below
    average. The value relevance of ownership concentrated firms is higher than that of ownership
    non-concentrated firms. Further, the two variables show higher value relevance for larger firms
    than for smaller firms. Contrary to the previous findings of the author, the study finds that book
    value is more value relevant than the earnings in Sri Lanka.

    http://www.cjournal.cz/index.php?hid=clanek&cid=136 2013/06/27 - 23:38